
The Chinese Communist Party is attempting to rename the Tibetan people’s homeland, part of a wider effort to eradicate Tibet’s cultural identity. For Tibet, it’s more than just a name.
By Tenzin Dorjee and James Leibold
May 2025
In the more than seven decades since Chinese troops stormed into Tibet to claim authority over the Himalayan region, the Tibetan people have been forced to endure the dismantling of their religious institutions, the erasure of their cultural identity, and most recently, the displacement of their language. The few features of traditional Tibetan life to have escaped eradication, such as Tibetan architecture and Buddhist festivals, have been subjected to sinicization campaigns. The scale of the transformation has produced the common lament that not much is left of Tibet today except its name. Now Beijing plans to change that too.
Several years ago, China’s hawkish English-language Global Times tabloid began using the term “Xizang” instead of “Tibet.” Other Chinese media outlets and state agencies soon followed suit. Now the Xizang toponym — which is the pinyin romanization for the Tibet Autonomous Region (TAR) — is finding compliance from governments and institutions beyond the People’s Republic of China (PRC).
Beijing is attempting to fundamentally alter the global public understanding of Tibet, and is doing so by adopting a well-honed strategy of linguistic imperialism, one that operates at three separate levels: the discursive, the territorial, and the civilizational. But why is Beijing intent on displacing a name with deep history and wide usage, and why is it unwilling to let Tibet stand as the name of the Tibetan people’s homeland?
Controlling the Discourse
In recent years, the term Tibet has become inextricably linked to the movement for Tibetan self-determination. The phenomenal success of the transnational Tibet movement in the nineties and the early aughts, when the cause captured the imagination of a generation of activists and students around the world, has rendered the name of the place inseparable from the slogan “Free Tibet.” By replacing Tibet with Xizang, Beijing aims to depoliticize the global discourse surrounding the Tibetan homeland and paper over the Chinese Communist Party (CCP)’s colonial occupation, religious persecution, and human-rights abuses in Tibet.
More than a decade ago, Chinese scholars began warning of the dangers of “Tibet.” They claimed the term allowed the Dalai Lama and other anti-China forces to “distort historical facts” and “split the motherland.” At a meeting of Chinese Tibetologists in 2023, Wang Linping, a professor at Harbin Engineering University, complained that the name Tibet had “seriously misled the international community.” Xia Ya, an editor at the China Tibet Information Centre of the United Front Work Department, argued that replacing Tibet with Xizang would “help reconstruct Tibet’s media image and enhance China’s international discourse on Tibet.”
The CCP’s anxiety over China’s national image — specifically its exasperation over the Tibet movement’s negative impact on China’s global brand — is not new. As early as 2000, State Council Information Minister Zhao Qizheng, issued a stern warning to his comrades in a leaked speech:
The coming period will be very crucial for our struggle against the Dalai clique. In a short time, it is difficult to reverse the present situation where the enemy’s fortune on the international arena is running high and ours low. Our struggle for the international public opinion will be more rigorous and complicated than ever before. Our external propaganda work on Tibet will be very difficult. Therefore, we must work hard and make improvements.
These sorts of arguments reflect a realization, at least among the more strategic minds in Beijing, that military occupation and colonial repression alone will not render Tibet a legitimate part of the Chinese nation in the eyes of the international community.
Since coming to power in 2012, Xi Jinping has called on Party officials and their overseas proxies to “tell China’s story well” and strengthen efforts to achieve “discourse dominance” internationally. Over the last decade, Beijing has invested heavily in a wide range of “sharp power” tactics, recruiting domestic and foreign influencers to whitewash Chinese policies, manipulating social-media algorithms to privilege pro-Beijing discourses, and carefully curating visual narratives that portray Tibetans and other colonized peoples under Chinese rule as happy and prosperous.
The renaming of Tibet as Xizang, the ultimate act in discourse dominance, seeks not only to obscure human-rights abuses in the region but to reconfigure what the world thinks and knows about Tibet. The term Tibet has “long been synonymous with the struggle for its freedom, culture, and identity, and of course with the region’s exiled spiritual leader, the Dalai Lama,” David Bandurski, director of the China Media Project, recently observed, concluding that the Party’s act of renaming is “a rhetorical obliteration of related debates, claims and criticisms.”
Severing the Land from the People
The pinyin term “Xizang,” as used in China, applies only to the Tibet Autonomous Region, an administrative region that excludes most of Kham and Amdo, two sprawling expanses that are geographically part of the Tibetan plateau and culturally integral parts of the Tibetan nation. In this sense, Xizang is an act of territorial amputation, a bureaucratic sleight of hand that quietly strips Tibet of nearly half its land.
Equally insidious, renaming Tibet as Xizang is a way of permanently severing the link between Tibet (the homeland) and its people (Tibetans). Consider the slogan: “Tibet belongs to Tibetans,” a sentiment that is tacitly recognized even in the CCP’s initial promise to make Tibetans “masters of their own house.” In sharp contrast, Xizang is now spoken of as a multiethnic, integral part of China. The phrase “China’s Xizang is a multiethnic region” not only strips Tibetans of their ancestral home but also legitimizes Han settler colonialism and the gradual dwindling of the Tibetan people’s demographic dominance, from 97 percent in 1964 to 86 percent in the 2020 TAR census.
According to the late sociologist Anthony D. Smith, national identity derives from an “ethnic core,” with ethnicity being the nucleus around which nations develop. Smith argued that an ethnic community must have certain foundational characteristics: a collective proper name, a myth of common ancestry, shared historical memories, some elements of common culture, ties to a specific homeland, and a sense of solidarity. While each of these traits is important to the constitution of an ethnic group, the essential starting point is a collective proper name. Without a name, there is no ethnic group nor national homeland.
Erasing the toponym Tibet brings the Chinese government one step closer to its ultimate goal of expunging the Tibetan demonym, leaving Tibetans without a collective proper name to rally around. Tibet is thus reduced merely to a constituent part of “China” and Tibetans, part of the “Chinese nation.” The CCP is thereby terminating not only the Tibetan people’s status as a nation but their existence as an ethnic group.
If China succeeds in its mission to rename the Tibetan homeland, Tibetans may continue to exist as individuals but will cease to exist as a collective. Once stripped of their collective identity, they would lose the basis upon which to make even modest claims to collective rights, such as minority accommodation or language protection within the PRC, let alone the promise of national self-determination enshrined in the United Nations Charter or regional autonomy laid out in the 1951 Seventeen-Point Agreement.
Peripheralizing Tibetan Civilization
Yet the Chinese government asserts that the name change is an act of decolonization, claiming that the name “Tibet” is of foreign origin and devoid of local roots. In truth, though, Beijing is exploiting the language of decolonization to camouflage its own colonial designs. “Tibetan aside, all modern languages except Chinese refer to the entire cultural and historic realm of the Tibetans with a variant of the name Tibet,” wrote the late historian Elliot Sperling. “And in those other languages the rigid distinctions engendered in modern Chinese that are deployed in support of China’s political definition of Tibet and Tibetans don’t apply.”
Furthermore, there is wide consensus among Tibetologists of all stripes that the name Tibet is a derivative of “Tho-Bod,” which in turn is derived from “Bod,” the indigenous term that Tibetans have used to refer to their homeland for as long as anyone can remember. If Beijing was genuinely motivated by the noble cause of decolonization, it would have gone with the indigenous Bod instead of the foreign Xizang, the latter being a legacy of Manchu-Qing expansionism (1644–1911) and Chinese colonialism.
For most of the world, the name Tibet evokes the ancient nation’s long and rich precolonial history, with its distinct language, unique geography, and vibrant culture. Situated at the center of the Bon-Buddhist civilization rather than on the periphery of a Sinitic-Confucian one, Tibet’s philosophical traditions and cultural influences have flowed outward to Nepal, Bhutan, Mongolia, and other Himalayan and steppe regions for centuries. As the historian Tsering Shakya notes, the term Tibet evokes the nation’s separate past as a “distinct country rather than a region of China.” Renaming Tibet as Xizang allows Beijing to erase Tibet’s historical position at the heart of a distinct plateau civilization, thus setting the stage for subsuming it into the monocultural universe of Han hegemony.
International Response and Resistance
Beijing’s directive to rename Tibet is gaining traction. Not only among states located in China’s immediate sphere of influence but also among elite cultural institutions in the West, which are increasingly censoring themselves to appease the Chinese government. The prime minister of Nepal, for example, referred to Tibet as Xizang in an official statement following his visit to China last year, while Pakistan’s deputy prime minister expressed sadness over “the devastating earthquake that struck Xizang” this year. Perhaps most strikingly, Bhutan, a Himalayan kingdom that shares strong cultural and linguistic ties with Tibet, also used the term Xizang in a recent statement.
Equally concerning has been the willingness of Western cultural institutions to anticipate and align with Beijing’s discourse. Last year, two major museums in France — despite the country’s traditionally pro-Tibet public — dropped the name Tibet in exhibit materials. The Musée du Quai Branly adopted Xizang, while the Musée Guimet used the more neutral-sounding “Himalayan world.” Similarly, the British Museum, in an exhibit that opened last September, labeled Tibetan artifacts as originating from the “Tibet or Xizang Autonomous Region.”
These developments triggered global protests by Tibetan communities and advocacy groups. In January, Penpa Tsering, president of the Tibetan government in exile, urged international media to reject Beijing’s directive and continue using Tibet, warning against falling “into the trap of Chinese propaganda by using Chinese names for Tibetan places.” Students for a Free Tibet (SFT) echoed this call, cautioning against complicity in “erasing Tibet from the media, museums, and maps.”
A coalition of local organizations and international advocacy groups mobilized public pressure on the museums. In Paris, local Tibetans and SFT staged weekly protests, published op-eds, and enlisted prominent French politicians to the cause, escalating reputational risks for these institutions. Bowing to the pressure, the Musée du Quai Branly issued an apology and promised to restore the name Tibet in its catalogues. The British Museum followed suit in February. Academics and journalists are also playing a critical role in influencing the outcome of this lexical battle. By continuing to use the term Tibet in their work, they help preserve the region’s historical and cultural integrity while resisting China’s colonial ambition of civilizational erasure.
What’s in a Name?
In The Analects, Confucius wrote that “if names are not correct, speech will not be in accordance with the truth of things.” Yet Beijing’s act of “rectifying names” is not principally about the alignment of language and reality but rather political control. Power over language is power over moral order and legitimacy.
The shift from Tibet (a name saturated with associations of civilizational richness, political resistance, and international sympathy) to Xizang (a sterile, bureaucratic PRC exonym) is a textbook case of rectifying names to increase the CCP’s discourse dominance internationally. It attempts to overwrite the historical and affective power of the word Tibet and replace it with something that affirms PRC sovereignty and administrative normalcy.
This is not unique to Tibet: The same logic applies when the Party claims that “Taiwan is a province of China” or uses the phrase “China’s Diaoyu Islands” rather than Senkaku or Diaoyutai Islands, as they are known in Japan and Taiwan. But with Tibet, the stakes are existential because of how deeply the international narrative is tied to contested sovereignty, cultural survival, and colonial critique. The Party’s insistence on Xizang isn’t merely lexical; it actively forecloses alternative political imaginaries. If the world comes to accept Xizang as the norm, then the question of Tibetan sovereignty and self-determination becomes linguistically illegible. On the battlefield of naming, the Tibetan people cannot afford to lose.
Tenzin Dorjee is senior researcher and strategist at the Tibet Action Institute and lecturer in the discipline of political science at Columbia University.
James Leibold is professor of politics and Asian studies at La Trobe University in Melbourne, specializing in Chinese ethnic policy, nationalism, and authoritarian governance.
Copyright © 2025 National Endowment for Democracy
Image credit: Christophe Boisvieux via Getty Images
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